Building Your Brand

It all begins with a brand. Maybe you want to launch an extended stay. Maybe you want to turn a favorite vacation place into something more. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion rooms out there, but your brand is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your brand can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.